Bringing Sanity To Your Vanity
‘Vanity’ as in narcissistic, superficial and obsessive, triple-filtered and delusional….not hot. But vanity laced with a healthy dose of sanity becomes something else: a by word for pride, self-confidence and control over what we look and feel like. And we’re all for that.
The Sanity of Intelligent Formulation
Why are you buying five cheap single-ingredient serums, eachwith 90%+ water, preservative and fragrance, then fretting about how to layerthem… without your skin going intored-raw rebellion, without potential moisture barrier aggravation or disruptionof your skin’s micro biome. Skincarechemists (and I have the most awarded in the world), have studied and practisedfor aeons to understand the alchemy of effective, safe formulations, so you canhardly be expected to work this stuff out in your bathroom.
We don’t blame you for having your head turned by a productor even Doctor promising miracles and flawless skin…did you get either?
But if you are switched-on, you know that trendy andtransient story-telling, high concentrations of a single trending active,glossy packaging and glossier IG feeds, do not deliver like intelligentlyformulated products do. Only they improve the specific skin issues you’veidentified AND all those you don’t even realise are vital for healthy, youthfulskin. That’s what we create and we know for a fact, it’s not going to happenwith a build-your-own chemistry kit of ‘miracle’ potions.
The Sanity of Naturals
Is the ‘all-natural’ brigade chipping away at your better judgment? We beseech you to turn off the misleading chatter. The only ingredients we are interested in have been scientifically proven to work in proper clinical trials, and we’ve used them only in the full concentration that delivers those results. It happens that the vast majority of our active ingredients are ‘natural’ along with some brilliant synthetics – all chosen for their effectiveness, not for ill-defined idealismor misunderstood bandwagon-jumping.
The Sanity of Packaging
Intelligent formulas save time (and money in the long run) prevent waste and are more sustainable as there is less packaging all round.
You can’t point the finger of blame to brands for polluting your environment and then gorge yourself on dozens upon dozens of pots and bottles. Yes, even if they’re all made of glass: producing glass requires five times the fuel and causes three times the carbon emissions. It’s heavier to ship, resulting in even more excess energy and emissions. All that, and glass is no more biodegradable than plastic!
Because what is inside our packaging is the real deal, we don’t hang our sales pitch on dramatic, half-told sustainable packaging credentials that house basic formula’s. We will always quietly work to make real improvements in sustainability and all the other UN Goals and when we do talk about it, we’ll give you the full story. That’s our responsibility and your responsibility, is to question too-good-to-be-truemarketing spin.
The Sanity of your Confidence
Most of the industry is banking on your fears – of toxicity, pollution, ‘nasties’, ageing, not belonging, looking ‘other’. We have always refused to (take it to the) bank on your fears, believing that honest information, from us but also from trusted, independent sources, will build your confidence and empower you.Interesting fact about fear: it induces dependence and weakness. We do not want that for you. So if you’re looking for ‘clean’ or ‘free-from’ claims, you’ve come to the wrong brand.
The Sanity of our Skincare Philosophy
Dear God, do any of us need any more stuff?! We want you to get out there and live your life; have experiences that create joyous memories. (Surely Covid taught us that!). If a minimum number of effective products get you fast and visible results for your skin, we’ve done our job!
The Sanity of Loving your Perfectly Imperfect Skin
Why are you torturing yourself spending a life half-lived?Seeking unattainable perfection in glossed-up photos that have no relation to reality means you are inflicting anxiety and depression upon yourself. Harsh, but true. Stop wasting your energy – and your life. We want you to see you and feel glorious, whatever colour, shape or size you are. We want you to see all the nuances of your unique beauty, not obliterate them in pursuit of a numb mannequin avatar of yourself. Skin care is about self-love, confidence, and moving forward in a positive way. Don’t let anyone tell you otherwise.
The Sanity of Unsponsored, Unendorsed, Unpaid Product Reviews
While most brands reward/pay influencers, magazines and customers for their product reviews, we knew you’d wake up to that, so we took the (scary) road less travelled and did the opposite. We do not pay anyone for product reviews, or send them on trips to exotic places.
We also don’t enhance the ‘before and after’ images customers send us. It means you can trust what you read and see.