Youth Preservation Moisturiser™ SPF20


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Regular price NOW £40.00

Sali Hughes tested moisturisers with SPF in The Guardian and rated this her No1 choice, ahead of all others, calling it her 'runaway victor', best moisturiser with SPF. It's also best moisturiser for dry skins, who will benefit from rapid moisturisation & comfort, long-term hydration and moisture barrier repair.  Oily or combination skins will benefit from the sebum-controlling and anti-bacterial ingredients, as well as enjoying the non-greasy formula. It leaves a velvety finish that is perfect as a pre make up primer. It's Vegan Society Certified and Cruelty-Free.


Formulated with clinically tested active ingredients, all used in the powerful clinical concentrations, Youth Preservation Moisturiser™ SPF20 will deliver:

Hydration & moisturisation that gives a smooth plumpness. Moisturiser with Hyaluronic Acid in 3 molecular weights.
• Collagen and Elastin boosting Matrixyl peptide and amino acids, to reduce lines & wrinkles and increase skin elasticity and suppleness
Radiance that reflects light for a healthy glow
• Skin protecting anti oxidants, polyphenols and SPF, to prevent skin ageing damage
• Skin soothing and calming anti-inflammatory's, including Bakuchiol and Echium Oil, for sensitive and acne skins

For the most effective and visible results, we use several clinically proven active ingredients, to deliver each skin benefit. It's an expensive way to formulate which is why no-one else does it, but it's the best way to make sure you get results.  It is also safer  with less chance of skin irritation or perioral dermatitis that is common with high concentration, single ingredient products/trends. This supercharged formula contains:

3 molecular weights of Hyaluronic Acid to  hydrate into deeper layers of the skin, smooth the surface, while also preventing breakout.
3 anti-oxidants - Mangosteen Extract, Baobab and Vitamin E - to provide all-day cellular protection.
3 sun filters, to provide SPF 20 daily sun-protection against the skin ageing effects of UVA/UVB. Includes the amazing Tinosorb sun filter

For those looking for natural skincare, the vast majority of our clinically tested, active ingredients are from natural sources (see below), and we use them in the FULL clinical concentrations - no skimping - so you get the best results.  The difference is, that our natural ingredients are evidence-based rather than the more common anecdotal claims. So you can be sure that they have been properly put to the test and proven, under clinical conditions, to do what we claim.  I don't make a big thing of being natural skincare, because everything has a chemical structure; even water is H20! 

Every natural ingredient is subject to scientific processing that changes the structure of the natural plant. The industry is full of people who want to scare you into buying their 'natural', 'free-from', 'no nasties' ingredients and products. It's marketing and soon it will be outlawed because it is designed to dupe you.  I don't subscribe to fear-mongering you into buying products even though; most of my ingredients are of natural origin; I don't use sulphates or parabens etc.; all of my products, have been subjected to rigorous safety testing including certification that they are safe to use. Also compatibility testing to make sure they work with the packaging. Micro testing to make sure that the preservative system works and there are no 'bugs' in your product. Stability testing to make sure the formula is robust and won't fall apart in weather extremes, as well as last for the shelf life.  We are about evidence-based, sensorial therapy to you get results and feel confident. No BS. No Judgement. Just GREAT Skin! That's what you get from me.

For more information on the effective evidence-based ingredients, in this formula, click the Active Ingredients tab below.

How To Use:


Use 1-3 pumps
Massage into face, neck and décolletage
Apply to tops of your ears
Step 1.
Use 1-3 pumps every morning depending on how dry your skin feels.
Step 2.
Massage into face, neck and décolletage with long, smooth movements.
Step 3.
Don't forget to apply to tops of your ears to protect them from UV damage.

New Ingredients for SPF20 Formula

Matrixyl® Synthe-6™ Matrixyl Synthe-6 is designed to smooth wrinkles from the inside and help to rebuild the skin where it is most needed, particularly on the forehead and crow’s feet. It works by stimulating the synthesis of six major constituents of the skin’s matrix and dermal-epidermal junction. They are collagen I, III, IV, fibronectin, hyaluronic acid and laminin 5.

Sytenol A, although chemically different from Retinol, exhibits a similar biological activity without concern for sensitivity, helping to addresss lines and wrinkles by boosting proteins in the skin. Unlike Retinoids, it is a broad spectrum antioxidant. It contains Bakuchiol, a natural polyphenol which helps to inhibit inflammatory enzymes and seborrhoea while providing antibacterial and antifungal activity so, helps to prevent spots.

Crambe Oil (Crambe abyssinica) is native to the Mediterranean region and Eastern Africa. Crambe oil contains an unusually high level (over 50%) of Erucic acid, which is a long-chain monounsaturated fatty acid. This accounts for its incredible skin feel and smoothing benefits.

Existing Ingredients from SPF15 Formula

REVIDRATE™ provides long term moisture regulation. Is shown in clinical tests to biologically activate all intrinsic moisture regulatory processes; increase of Natural Moisturising Factor, ceramides and stimulates production of skin’s own glycerine.

DANSONYL™ contains Baobab tree leaf extract, rich in polysaccharides. It is clinically tested to give an immediate and long lasting effect based on water capture.

DEFENSIL™(Cardiospermum halicacabum), is Echium and Sunflower seed oils and is clinically tested to protect and repair the skin, reduce irritation, soften and moisturise. Echium, a plant source of Omega 3,6,9, is an excellent anti-inflammatory and thus, effectively balances and protects irritated skin while strengthening the barriers of the skin.

MANGOSTEEN FRUIT EXTRACT is rich in vitamins and polyphenols providing anti-oxidant protection

MOISTUREPLEX™ ADVANCED is a blend of amino acids similar to our Natural Moisturising Factor. It captures and holds water at the skins surface

PRIMAL HYAL™300 is a very special hyaluronic acid fragment that not only helps with moisture control but also stimulates beta-defensin peptides to protect against microbial invasion that cause spots.

HYALURONIC FILLING SPHERES smooth wrinkles by absorbing water and ‘swelling’ to fill lines.

TINOSORB™ S and PARSOL™ HMS and EUSOLEX™ UV PEARLS are a blend of synthetic and mineral UV filters to provide sun protection and help prevent skin damage.

INGREDIENTS: Aqua (Water), Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Palmitate, Glycerin, Caprylic/Capric Triglyceride, Cetearyl Olivate, Dimethicone, Ethylhexyl Methoxycinnamate, Cetearyl Alcohol, Homosalate, Myristyl Myristate, Sorbitan Olivate, Octyldodecanol, Hydrolyzed Adansonia Digitata Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Bakuchiol, Crambe Abyssinica Seed Oil, Phenoxyethanol, Tocopherol, Butyrospermum Parkii Butter Extract, Sodium PCA, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Urea, Silica, Squalane, Butylene Glycol, Garcinia Mangostana Fruit Extract, Sodium Hydroxide, Echium Plantagineum Seed Oil, Citronellol, Xanthan Gum, Ethylhexylglycerin, Sorbitan Oleate, Trehalose, Limonene, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Polysorbate 60, PVP, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Silica Dimethyl Silylate, Polyquaternium-51, Hydroxypropyl Bispalmitamide MEA, Sorbitan Laurate, Phytic Acid, Linalool, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Hydroxypropyl Cyclodextrin, Chlorphenesin, Caprylyl Glycol, Sorbitan Isostearate, Carbomer, Geraniol, Disodium EDTA, Benzyl Alcohol, Isoeugenol, Benzyl Benzoate, BHT, Hexylene Glycol, Tetrasodium EDTA, Palmitoyl Tripeptide-38, Myristyl Malate Phosphonic Acid, Parfum (Fragrance)

Through my adulthood as I wanted to address signs of skin ageing, I never found a moisturiser that did not make my spots worse, so I didn't use one. Not great when most dermatologists agree that moisture is key for youthful skin. The brief I gave to the genius Cosmetic Scientists; rich enough for dry skin but not greasy for oilier skin, light but powerful, multi-cellular moisture but not spot causing, SPF and a silky finish ready for makeup.

We were the first to use 3 different molecular weights of hyaluronic acid because it goes to different layers of the skin and gives 3X the potency and the smaller fragment helps prevent spots. We used 3 different sun filters, so you're less likely to get any reaction and the protection is robust. We also used 3 different antioxidants to counter free radical damage.This is a much more expensive way of formulating, but if you can imagine a brick wall, the joins in the bricks don't line up and that makes it stronger and better to protect you.

Maleka x

Maleka Dattu's signature, founder of MERUMAYA skincare

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