Treatment Toner™ with Vitamin C

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  Step 1

  After cleansing skin, apply Treatment Toner With Vitamin C to a cotton pad.

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  Step 2

  Sweep the cotton pad over face and neck morning and/or night.

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  Step 3

  Don't forget to get around the hairline and behind the ears where shampoo and conditioner can get trapped and create dryness.

There is no doubt that Vitamin C in skincare is proven to be an excellent ingredient and a vital one for all skin types. However, in recent years we've seen a trend towards super high concentrations of single ingredients in serums, creams and lotions. Typically, recommended and used by beauty journalists and influencers, who's job it is to try out new products, to create new content. And also the brands; those that offer high concentration single ingredients that on the surface, look like they are cheap (they are cheap formula's); and others promise you perfect skin, miracle-in-a-jar products, celebrity endorsements and anti-ageing skincare. Much of that is supported by paid for product reviews and fat endorsement fee's. I caution you away from these high concentrations for the following reasons:

• There has been an rise in skin irritation, perioral dermatitis and other skin sensitivities. I believe it is related to the practise of over-dosing the skin, chopping and changing too frequently, using far too many products in a routine.
• Using too many products: without context following Korean 17-step skincare routines. Using several high concentration, single active ingredient serums on top of each other, means several layers of water, silicon and preservatives, which at best, pill and roll off the skin and at worst, cause irritation. This is also a false economy, penny wise and pound foolish and requires you to be a skincare scientist in your own bathroom, to decide what to use with what. So, much better to let an actual skincare scientist do the formulating for you, combine the correct active ingredients, in the correct clinically tested concentration and use one serum instead of five or six.
• People slavishly following indiscriminate beauty advice, which is obsessed with trends, rehashing over-claiming press releases, being first with the new news and if it's not new, inventing it... without applying common sense or knowledge of their own skin, time available and budgetary constraints. No-one knows your skin better than you. What is good for one person might not be for another and vice versa.