Vitamin A (Retinol) used in the maximum permitted dose, it is an extremely effective ‘cell-communicating’ active ingredient, which is able to connect to skin cell receptor sites and tell them to behave like healthy, younger skin cells. Vitamin A boosts cell turnover, peeling away top layers to even skin tone, thicken the new skin layers and effectively smooth out wrinkles. For all these reasons and its ability to regulate sebum, it shows superb results for even for more delicate skins, acneic skins and reduces the visibility of resulting scarring. Retinol is unstable so, we use Vitamin A Palmitate, a stabilised version with proven efficacy.

Aroleat Samphira is an incredible active ingredient extracted from Rock Samphire (also known as Sea Fennel). It imitates the beneficial effects of Retinol, but without causing skin irritation. Vitamin A (Retinol) is well known to stimulate inflammation as it works, resulting in redness, flaking, irritation and tightness. Aroleat Samphira has been proven to reduce the appearance of fine lines and wrinkles, even out the skin tone, regulate sebum and reduce inflammation. Used together with Vitamin A, Aroleat Samphira allows Vitamin A to provide its many skin benefits without the associated inflammation.

Mediacalm™ is an active ingredient from Boerhavia Diffusa Root. Thanks to its outstanding calming properties (clinically tested on freshly shaven skin), it restores softness to the skin and intense soothing, whilst stimulating the release of anti-irritant neuromediators in the skin.

Two different molecular weights of Hyaluronic Acid. Has the double effect of retaining moisture in the epidermis and dermis while also activating the skin’s own beta defensins, that help to prevent the microbial invasion that causes spots.

Squalane is a component of the skin’s natural lipid barrier. We use Squalane from Olive Oil origin. This gives a luxurious feel to skin while supporting and reinforcing the skin’s natural moisture barrier.

INGREDIENTS : Aqua (Water), Glycerin, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Squalane, Dicaprylyl Carbonate, Cetearyl Alcohol, Pentaerythrityl Distearate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butylene Glycol, Dimethicone, Phenoxyethanol, Sodium Polyacrylate, Sodium Stearoyl Glutamate, Retinyl Palmitate, Ethylhexylglycerin, Parfum (Fragrance), Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Hydrogenated Vegetable Oil, Citronellol, Carbomer, Sodium Lactate, Boerhavia Diffusa Root Extract, Limonene, Polysorbate 20, Crithmum Maritimum Extract, Linalool, Tocopherol, Geraniol, Benzyl Alcohol, Isoeugenol, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7

"Retinol can be a bit 'marmite'. You love it or are afraid of it. I fell into the latter camp until creating this product. Images of Samantha in Sex and the City after the chemical peel. Reading and hearing of people's terrible experiences - peeling faces, red raw skin, burning sensations, etc. - put me off. Finally, I worked with the cosmetic science professors/chemists on my team to create a formula that would be super effective and so gentle that even the most sensitive skins would be able to use it.

In addition, I wanted to combine it with Matrixyl 3000 which has been proven to deliver superb results to help repair skin and undo signs of ageing. It was the subject of a BBC Horizon documentary and though another product was used as the example, its findings really apply to the ingredient, which we have used at the recommended levels.

I insisted we use the maximum level of stabilised Retinol, which is Vitamin A Palmitate. In the EU that is 0.3%. I know you can get much higher concentrations in American brands, but I am not comfortable with what the photosensitive damage will be if someone does not use effective sun protection during the day. Given too that we rarely apply enough SPF on our faces, nor re-apply as would be recommended, I feel certain that damage will occur at much higher levels. Damage that might not be seen for years or decades to come. I am further re-assured that 0.3% is the maximum safe level because the EU conducted a re-test of this in October 2016 and decided to keep the maximum safe level as it was.

I worked with the scientists to give a boost to the retinol-action with Aroleat Samphira so, you get a double action of cell turnover but without increasing the inflammatory action. We added in further anti-inflammatory ingredients so that the skin is soothed as the Retinol works. Finally, a serious punch of moisture & hydration with two molecular weights of hyaluronic acid seals the deal.

Myself, I love the results. My skin is definitely more dense, acne scars have diminished, the dark spot I have on my cheek is less visible, the skin is bouncier and the edge has been taken off my lines.

If you want a real, visible change to your skin, there is no way around it - you have to use this in your routine."