The recent Customer Survey highlighted sustainable packaging as a growing area of importance and it is for us too. Sustainability credentials are not something I have been shouting about, because there is so much to say about the actual products and brand, but that does not mean that we are complacent. To be honest, I think I've not wanted to be associated with brands that hang their entire story and reason for buying on sustainable packaging, inside of which are very basic products that deliver little in terms of results.

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