The MERUMAYA® tagline is #beautyhasnoage, because that’s the truth. Youthful Ageing is made possible and easy. You won’t see prescriptive imagery here; there is no fit/glossy/ superwoman/woke-up-like-this ‘tribe’ to belong to, or live up to. There’s no attempt to dupe you with anything that deflects attention from what’s in your products, and how they will genuinely benefit your skin.
A girl in her teens should never feel pressure to conform to narrow beauty standards in order to be ‘popular’. Nor suffer clinical depression because acne makes her feel ‘ugly’.
A woman in her 30’s should not be made to feel her beauty has a sell-by date.
A woman in her 50’s does not have to succumb to anyone else’s idea of age-appropriate beauty.
A woman in her 70's+ should still feel beautiful, relevant, heard – in fact, revered.
Why does a woman look in the mirror and see her spots, lines, large pores or muffin top, while a man sees George Clooney staring back at him? The difference is confidence. It starts with that conversation in the mirror every morning: no more hating or slating self! Instead blow a #kisstoself then pay it forward, looking for beauty in every person.