Iconic Youth Serum™

Regular price £45.00

Join Waitlist!


The best face serum to help prevent & repair all signs of skin ageing. It hydrates deeply, calms, brightens, reduces hyperpigmentation and provides antioxidant protection


Product Details

Our No1 Best Seller, is a must for every skin. This serum is intelligently formulated to prevent and repair myriad signs of skin ageing and strengthen skins structure and function. Your skin has complex needs that require clinically-tested active ingredients, used in full concentration to:

    • Protect, restore and rebuild your skin's own Moisture Barrier.
    • Reduce inflammation to calm sensitive skin, acne, skin ageing and even issues like rosacea.
    • Boost collagen reserves and strengthen the architecture of your skin to increase density, minimise wrinkles and increase skin’s elasticity.
    • Antioxidant protection from turmeric and mangosteen extract, to prevent the UV light damage that destroys collagen & elastin, causing wrinkles.
    • Build hydration deeply into the different skin layers so it is plump and youthful.
    • Even the skin’s tone, reduce hyperpigmentation, sun damage, dark spots, PIH, acne scars and redness.
    • Provide your skin the essential minerals it needs to function optimally.
    • Offers a pre-biotic like action to help maintain the skin's micro biome.
    • Adaptogenic herb Rhodiola Rosea for resilience and the release of endorphins in the skin.

Finally, our Signature Essence Blend, contains ingredients used in times gone by, to raise confidence and feelings of happiness. And the beautiful textures deliver a sensorial therapy experience to soothe and build feelings of wellness. If there is only one product you buy, this should be it; every skin type, age, race and gender.

How to Use

  • Applying Melting serum into hand

    Step 1

    After cleansing and before moisturising, apply 1-3 pumps depending on your skin type. Oily skins may not need a moisturiser.

  • massage

    Step 2

    Massage into skin using firm, long stroking movements.

  • behind ear

    Step 3

    Bring it right down to your neck, décolletage and the area behind your ears where shampoo can get trapped and make skin dry.

Active Ingredients

  • RevitElix™

    Echium Oil. Plant source Omega 3,6,9. Reduces lines, improves elasticity, rebuilds moisture barrier. Excellent anti-inflammtory to calm skin.Echium Oil.


    Contains adaptogenic herb, Rhodiola Rosea, which induces beta-endorphins, known as the "molecules of happiness"shown to improve skin & mood.

  • Hyaluronic Acid

    Low molecular weight Hyaluronic Acid hydrates deeper layers of the skin. Stimulates skin's beta-defensin peptides, to protect against microbial invasion that cause spots.


    Enzymes from deep sea bacteria neutralise free radicals to protect against ageing, A 'smart' ingredient becomes more effective with more stress e.g. UV light.


    Rich in vitamins & polyphenols providing anti-oxidant protection.


    Plant Stem Cells increase radiance & luminosity. Acts like a 'vaccine' to defend the skin from ageing. Stimulates proteasomes to remove skin dulling waste.


    Rabdosia and Seigesbeckia extract reduce redness and even the skins' tone & radiance. Helps to increase collagen density in the skin & decrease dark spots.


    Glycerine, ceramides & Hyaluronic Acid, in a special delivery formula that provides moisture and hydration to the skin.


    Yeast extract that soothes irritation by stimulating cell respiration and cell metabolism.


    Essential minerals for optimum skin function. Magnesium reduces fatigue. Iron brings oxygen. Zinc healing. Copper & Silicon for collagen and elastin production.


    Turmeric is shown to improve skin tone for glow. Antiseptic and antimicrobial for treatment of spots & Acne and minimising scars. Effective antioxidant. Anti-inflammatory.

INGREDIENTS: aqua (water), glycerin, dimethicone, dimethicone/vinyl dimethicone crosspolymer, echium plantagineum seed oil, thermus thermophillus ferment, cyclopentasiloxane, butylene glycol, glyceryl polyacrylate, phenoxyethanol, citronellyl methylcrotonate, globularia cordifolia callus, curcuma longa (turmeric) root extract, cetyl peg/ppg-10/1 dimethicone, sigesbeckia orientalis extract, saccharomyces lysate extract, garcinia mangostana fruit extract, parfum (fragrance), rabdosia rubescens extract, polymethylsilsesquioxane, sodium hyaluronate, ethylhexylglycerin, propylene glycol, citronellol, hydrolyzed hyaluronic acid, limonene, hydroxypropyl bispalmitamide mea, rhodiola rosea root extract, linalool, saccharomyces/magnesium ferment, potassium sorbate, geraniol, saccharomyces/copper ferment, saccharomyces/iron ferment, caprylyl glycol, benzyl alcohol, isoeugenol, saccharomyces/silicon ferment, saccharomyces/zinc ferment, benzyl benzoate, chlorphenesin, tetrasodium edta, hexylene glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate.

From time to time, there may be changes. Please refer to the carton for most up to date list.


When creating Iconic Youth Serum, I was asked "How much do you want to spend on the formula?" I said, "Give me the very best evidence-based Active Ingredients in the world, use in same clinical concentrations and leave the cost to me." Respected scientists have said, compared to other face serum formula's, I should add an extra zero to the price - it's that crammed with Actives that transform your skin, while calming it.

Supremely concentrated for speedy results, I was determined that it would address healthy radiance, lines, elasticity, skin tone and texture, hydration, help prevent premature skin ageing and repair existing signs of skin ageing..and give you a dose of confidence. The four scientists analysed hundreds of ingredients choosing only those proven the effective, to be included. It's heart of MERUMAYA.

A cannot-do-without-serum, that leaves you torn between telling all your friends about it and keeping it a best kept secret. Please... tell all your friends!

Maleka Dattu's signature, founder of MERUMAYA skincare
Iconic Youth Serum™

What are you looking for?

Your cart