TWIGGY: 50 YEARS OF SUCCESS

To celebrate International Women's Day (Wed 08/03/17), MERUMAYA® are shining the spotlight on a series of inspirational British women. Stealing the limelight today is Twiggy Lawson, the world's first supermodel, who celebrates 50 years of success this year.

It’s hard to believe that she was repeatedly turned away for being too short and too quirky. Now a household name, Twiggy is a shining example that celebrating your unique beauty instead of trying to fit in is often the path to success. So what made Twiggy so unique?

 

Firstly, let's talk about those lashes!

While mascara was around in the 50s, it was still in a solid form that had to be mixed with water to activate it and applied separately with a brush. The 1960s saw the rise of the mascara in tubes that we’re used to today. This revolutionised both the industry and the culture, and the popular bold-lipped look of the 40s and 50s was swapped instead for dramatic eyes layered in mascara. Twiggy took this one step further by using false lashes on the upper eyelid and painting the lower lashes on. This statement doe-eyed look quickly swept the nation, with eyes rimmed in black liner paired with a defined crease.
Hero product: With all that liner and mascara, you need a makeup remover that works extra hard. BiPhase Plus Eye Makeup Remover™ cuts through stubborn makeup without leaving a messy oil-slick behind.

Twiggy 50 years of success

That iconic hair.

Twiggy’s game-changing pixie crop was done by the world’s first celebrity hair dresser, Leonard Lewis, better known as Leonard of Mayfair due to his huge salon in Central London. While hair in the 1950s was curled, permed and styled, Twiggy’s androgynous cut was minimal and sleek, paving the way for the new mod style.
Hero product: Twiggy’s cut was neat with a deep side-part. Use Everything Everywhere Beauty Oil™ on the ends of your hair to tame any unruly frizz and add shine.

 

Next up, skin.

twiggy 50 years of success

The 1950s base was full-coverage and flawless, with translucent powder to set. By the mid-60s, the ‘less-is-more’ approach took over. Skin was still matte, but foundation was lighter and women used concealer to hide redness and blemishes instead of using heavy foundation all-over. This is evident in photos of a young Twiggy with her freckles on show, not covered by makeup.

Hero product: 
The skin in the 60s was natural, but matte. For a quick fix, Skin
Brightening Exfoliating Peel™ refines the skin's texture, which will prevent powder looking cakey and leave skin clearer. For long-term plumping, smoothing, elasticity and radiance, add Iconic Youth Serum™ into your daily skincare routine. It also contains Echium Oil that provides an anti-inflammatory action to soothe red and irritated skin.

Follow us on Instagram, Twitter and Facebook for more posts featuring inspiring British women in celebration of International Women's Day on Wednesday 8th March 2017.

twiggy through time

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