Best Face Serum for Repairing Signs of Skin Ageing
Anti-ageing should have no place in beauty. It is negative, outdated, unrealistic and unattainable. Even worse, it makes women feel bad about themselves, undermines self confidence and makes us feel judged, irrelevant and invisible.
Youthful ageing is a much more positive statement and aspiration. I say "ageing is inevitable and it is OK". It recognises that youthful ageing is positive and about health, beauty, self esteem and how you engage in life.
What do most women say about getting older? "I have more confidence" and, "I care less about what others think of me". It's liberating. We need to feel that way much, much earlier in our lives.
So, if you are fed up with brands that over-promise and under-deliver, who dupe you and charge exorbitantly for the pleasure; if you want the best face serum that has always prioritised how you feel equal to how you look, rather than jumping on the "real women and body confidence" marketing campaigns; if you are ready for some authenticity and integrity, keep reading and watch this video with Professor Karl Lintner and Cosmetic Scientist Chris Smith. It's a revelation and education
HOW TO ADDRESS SKIN AGEING
Strengthen, restore and repair the key proteins such as collagen and fibrillin in the skin’s infrastructure, as well as increasing sluggish cell turnover. Reduce lines and improve elasticity. Iconic Youth Serum™ does all of the above, with the following ingredients:
- REVITELIX™ (Echium oil) is a plant source of Omega 3, 6 & 9 fatty acids, that is clinically shown to outperform retinoic acid in skin repair and wrinkle reduction. It improves elasticity by building up elastin fibres. Combine it with Retinol and Matrixyl at night and you have the best of all worlds
- VENUCEANE™ clinically shown to protect and repair the uppermost skin layer, through antioxidant and barrier repair building enzymes. It is a 'smart' ingredient, which becomes more effective as it is put under increasing stress. This was tested in the tropics and was the first ingredient to actually prove it helps prevent further skin ageing.
- BIOMIN™ AQUACINQUE provides nutritional support for the skin by increasing the availability of key minerals: magnesium, iron, copper, silica and zinc. It also stimulates cell metabolism and respiration which helps clear toxins and waste from skin cells as well as bring vital oxygen to the cells
- MANGOSTEEN FRUIT EXTRACT & VITAMIN E are both antioxidants that protect the skin’s architecture from free radicals, which can speed up the ageing process.
Our Age Youthfully Night and Day kit has all the steps you'll need to nourish your skin and repair the signs of skin ageing. Let us know below what your thoughts are on the term "anti-ageing" in the skincare industry.